The goal of most media messages is to persuade the audience to believe or do something. Commercial advertising tries to persuade us to buy a product or service. These "persuaders" use a variety of techniques to grab our attention, to establish credibility and trust, to stimulate desire for the product or policy, and to motivate us to act (buy, vote, give money, etc.) We call these techniques the "language of persuasion".
AFOREST
This useful little acronym will help you to analyse the
reading assessment texts and to identify the techniques
mentioned. Here’s a little reminder of what the
letters stand for:
Now it's time to practice. Can you identify the different persuasive techniques used in the following adverts?
TEXT 1
TEXT 2
Answers:
And more examples:
Apart from these techniques, we can find some others:
TEXT 1
TEXT 2
Answers:
And more examples:
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ReplyDeleteThis post makes such a great point about how much words actually matter! Learning how to use Persuasive Language Techniques effectively isn't just for public speakers or marketers—it's a game-changer for everyday communication, whether you're pitching an idea to a team, writing a compelling essay, or just trying to get your point across clearly in a debate. Really enjoyed reading this breakdown!
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