PERSUASIVE LANGUAGE

The goal of most media messages is to persuade the audience to believe or do something. Commercial advertising tries to persuade us to buy a product or service. These "persuaders" use a variety of techniques to grab our attention, to establish credibility and trust, to stimulate desire for the product or policy, and to motivate us to act (buy, vote, give money, etc.) We call these techniques the "language of persuasion".

AFOREST

This useful little acronym will help you to analyse the reading assessment texts and to identify the techniques mentioned. Here’s a little reminder of what the letters stand for:

Apart from these techniques, we can find some others:

Now it's time to practice. Can you identify the different persuasive techniques used in the following adverts?

TEXT 1

TEXT 2

Answers:

And more examples: