REAL LIFE SUPERHEROES

Here you have the videos we watched in class. Watch them again to do the activities. Which story did you like most?

1. Alex's Lemonade Stand Foundation.

2. Iqbal Masih's Story.





3. The Diary of Ann Frank Trailer.




4. Teresa Perales: Women's 100 m Freestyle, Final. London 2012 (Paralympic Games).






If you want to know more about real life superheros, check this website: 

www.myhero.com

YOUR ADVERTS

Here are your adverts, at last! 

Some posters...

By Alejandro Centeno.

By Dalia Iglesias.

By Gabriela Gómez.

By Víctor Serrano.

By José Antonio Senovilla.

By Vanesa Rucio.

By Noelia Escribano.

By Laura Yagüe.

By Adrián Vallejo.

By Jorge Labajo.

By Mario Hernández.

By Nikola Nikolov.

By Adrián Fernández and Rodrigo Martínez.

By Inés Vallejo and Andrea Lobo.

... a couple of power point presentations...

By María Arévalo and Elena Marino.

By Javier Rueda and Jorge Tejedor.

... and finally, some videos. 

By Marina Gómez and Eva Pérez.

By Sergio Carreras.

By Carlos González, Juan Martín and Diego Puebla.

By Pedro de Lucas.

ACTIVITIES WITH ADVERTS

Here you have some commercials to do different activities taken from http://eflclassroom.com/. Hope you enjoy them!

COMMERCIAL 1: Honda Car Parts

• Activity: Identify all the car parts you can.

COMMERCIAL 2: The Force Be With You

• Activity: Watch the video and then put the following sentences in order:

The boy used “the force” on the car.

He tried to make the doll come to life

The mother and father smiled.

His mother gave him a sandwich.

The boy tried to start the treadmill.

The car started on its own. The force worked!

The boy’s father arrived home.

The boy walked down the hallway.

The boy went to the laundry room.

The boy was in the livingroom with the dog.

    

COMMERCIAL 3: Learn languages (I)

• Activity: Can you explain the pun used in the advert to create humour? 

COMMERCIAL 4: Learn languages (II)

• Activity: Name the reasons why learning English is important.

COMMERCIAL 5: Cast Away Commercial

• Activity: Let's practice some conditional sentences and answer this question "What would you take to a desert island?". Start your sentences saying I would take...

COMMERCIAL 6: If I Had a Million Dollars

Activity: More conditionals! Here is a useful song to practice conditional sentences (type II)

TITLE: If I Had a Million Dollars

ARTIST: Barenaked Ladies

If I had a million dollars - if I had a million dollars

Well, I'd buy you a _______________ - I would buy you a __________________.

And if I had a million dollars - if I had a million dollars

I'd buy you furniture for your house - maybe a nice chesterfield or an ottoman

And if I had a million dollars - if I had a million dollars

Well, I'd buy you a K-Car - a nice Reliant automobile

And if I had a million dollars I'd buy your __________________.

If I had a million dollars

I'd build a tree fort in our yard

If I had a million dollars

You could help, it wouldn't be that hard

If I had a million dollars 

Maybe we could put like a little tiny fridge in there ________________________.

You know, we could just go up there and hang out. Like open the fridge and stuff. There would already be foods laid out for us, like little pre-wrapped sausages and things, mmm. They have pre-wrapped sausages but they don't have pre-wrapped bacon. Well, can you blame 'em? Uh, yeah!

If I had a million dollars - if I had a million dollars

Well, I'd buy you a ____________ coat - but not a real fur coat, that's cruel

And if I had a million dollars - if I had a million dollars

Well, I'd buy you an exotic ____________- yep, like a llama or an emu

And if I had a million dollars - if I had a million dollars

Well, I'd buy you John Merrick's remains - ooh, all them crazy elephant bones

And if I had a million dollars I'd buy your love

If I had a million dollars

We wouldn't have to walk to the _________________

If I had a million dollars

We'd take a limousine 'cause it costs more

If I had a million dollars

We wouldn't have to eat Kraft Dinner

But we would eat Kraft Dinner. Of course we would, we'd just eat more. And buy really expensive ketchups with it. That's right, all the fanciest Dijon ketchups! Mmm. Mmm-hmm.

If I had a million dollars - If I had a million dollars

Well, I'd buy you a _____________ dress - but not a real green dress, that's cruel

And if I had a million dollars - if I had a million dollars

Well, I'd buy you some ________________- a Picasso or a Garfunkel

If I had a million dollars - if I had a million dollars

Well, I'd buy you a monkey - haven't you always wanted a monkey

If I had a million dollars I'd buy your love

If I had a million dollars, if I had a million dollars

If I had a million dollars, if I had a million dollars

If I had a million dollars, I'd be ___________________.

COMMERCIAL 7: Olympic Relay 

• Activity: This commercial shows Canada, as the guy makes his way across the wide country. Pause the video and say which activity he is doing. Use the Present Continuous.

COMMERCIAL 8: I Would Run to You

• Activity: Let's sing!

"I Would Run to You" Lyrics:

Woman: You're so far away.
Man: You're so far away.
W: Ain't got too much pride.
M: Want you back by my side.
W: Well baby I want that too.
M: And baby I would run, run to you.

W: I would run to you.
M: I would run to you.

W: The first time you talked to me.
M: I knew we were meant to be.
W: And when we finally embraced.
M: Baby, I can't keep this pace.
W: I love you. There I said it.
M: I think I'm gonna need a medic.
W: You filled the hall with flower petals.
M: Why does my mouth taste like metal?
W: Baby I might die without you.
M: Baby, I might die.

W: I would run to you.
M: I'm not as strong as you.
W: I would run to you.
M: I (unintelligible heavy breathing) to you.

W: Love is a speeding comet.
M: I'm in a pool of my own vomit.
W: Love is a perfect vision.
M: This was such a bad decision.
W: Love makes everything serene.
M: Give me all of your morphine.

M: (Spoken)
Baby, I know we said we'd run across the country to be together, but I thought we were being symbolic. Why can't we fly, and meet somewhere in the middle? Like Kansas City? It's the Paris of the Plains...

W: Baby I love you so much that I would run to you.
M: You would run to me? You would run to me!
W: Baby I love you so much that I would run to you.

Together: I (you) would run to you (me).

THE TRUTH IN ADVERTISING: NIKE

Here are the two videos we watched and compared in class. Which conclusions can be drawn?

VIDEO 1: Nike's commercial

VIDEO 2: The truth about Nike

And talking about working in harsh conditions, in 2008, Radiohead partnered with MTV EXIT to produce a music video for the track "All I Need" to raise awareness of human trafficking and exploitation. Here it is.

ADVERT ANALYSIS

This is the advert you have to analyse. You can download the picture so that you can see the details better. Remember: you must hand in the analysis on or before Tuesday 26th March.

LOGOS

A logo (or logotype) is a design symbolizing an organization or company. It is used for their letterhead, advertising material and signs as an emblem by which the organization can easily be recognized.

There are many logos that you can identify very quickly, but did you know that some of the most famous logos were created with hidden messages in them? Here you have some examples that Marisa brought for her class about Logos.

Amazing, isn't it? As you can see, designing a logo is more complicated than it seems. Here follows a very interesting video about the creation of the logo for the 2016 Olympic Games, which will be held in Rio de Janeiro (Brazil).

AN EFFECTIVE ADVERT (SUMMARY)

What makes an effective advertisement?

Persuading and convincing someone to buy something is not as easy as it sounds. Apart from the images, to produce an effective advert you have to choose the language carefully.

In the following presentation you have a summary of the different persuasive techniques we have seen in class.

PERSUASIVE LANGUAGE

The goal of most media messages is to persuade the audience to believe or do something. Commercial advertising tries to persuade us to buy a product or service. These "persuaders" use a variety of techniques to grab our attention, to establish credibility and trust, to stimulate desire for the product or policy, and to motivate us to act (buy, vote, give money, etc.) We call these techniques the "language of persuasion".

AFOREST

This useful little acronym will help you to analyse the reading assessment texts and to identify the techniques mentioned. Here’s a little reminder of what the letters stand for:

Apart from these techniques, we can find some others:

Now it's time to practice. Can you identify the different persuasive techniques used in the following adverts?

TEXT 1

TEXT 2

Answers:

And more examples:

ADVERTISING QUESTIONNAIRE

Here you have a questionnaire to test how much  you know about adverts. Then ask the questions to your partner and write a report with your answers.

IMAGES (III): READING IMAGES

Let's do some practice analyzing some images:

IMAGES (II): COLOUR

IMAGES (I): TYPES OF SHOT

TARGET AUDIENCE

A very important thing to take into account when we talk about an advert is the group of people to which it is addressed. This is what we call "TARGET AUDIENCE". 

SLOGANS

A slogan is a catchy phrase that is used to help people remember a product and make them want to but it.

Let's know more about slogans with this presentation. How many slogans can you recognize?

AN INTRODUCTION TO ADVERTISING

Every day when we watch TV or read the newspaper, we come across advertisements. Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. In short, the main reason for advertising is to PERSUADE the public to BUY a certain product.

Here is an introduction about the different aspects we are going to explore later in this unit.

01. intro advertising from aszar

WHAT'S IN A LABEL?

Do you read food labels? Reading food labels will make it much easier for you to compare food and find the food that has the nutritional value you need. It will help you to make healthy choices about the food you are buying and also to limit the amount of fat, sugar and cholesterol in your diet.

With this presentation you will learn about labelling within the food industry. You will know about the legal information which must be present on food products and the information which is optional.

FOOD ADDITIVES

Processed foods are not only fast to make but also don't go as quickly as fresh products. But how does processed food stay good for so long? It isn't magic; it's due to the additives and preservatives they contain! These additional ingredients make the food last longer and look better, but they also make us fatter, have high cholesterol, higher blood pressure and other significant side effects.

Did you find the video interesting? If you want to know something else about food additives you will find more information on the following presentation:

Mr. BEAN GOES SHOPPING

Mr. Bean takes his new credit card to a department store. He can't stand the cosmetics department, but manages to get through and continues his shopping.

Funny, isn't it? Now you can do the following exercises based on the video.

AT THE DEPARTMENT STORE

Let's imagine we are in a Department Store. Take a look at the different floors and departments. Which floor would you go to buy a bedsite table?

Have you ever been to a department store? Find some information about it and complete this research sheet:

DEPARTMENT STORES

Department stores are large shops divided into different departments, selling a great many kinds of goods, including clothing, furniture, home appliances, toys, cosmetics, gardening, toiletries, sporting goods, do it yourself, paint and hardware and additionally select other lines of products such as food, books, jewelry, electronic stationery, photographic equipment and baby and pet needs. Department stores are usually part of a retail chain of many stores situated around a country or several countries.

Harrods, in the UK, Macy's, in the USA or El Corte Inglés, in Spain are some of the most widely known department stores all over the world.

In the following video you have some information about the history of Harrods. How many questions can you answer?

• Where is it located?
• How many departments has it got?
• When was it established?
• What did it sell at the beginning?
• In which year did it burn to the ground?
• Who were among its most known customers?
• When did Harrods install the world's first escalator?
• How many customers visit the store on peak days?
• How many people work on the different Harrods stores nowadays?

The Macy's Thanksgiving Day Parade is an annual parade which is held in New York City at 9:00 a.m. on Thanksgiving Day. The tradition started in 1924 and now it consists of a three-hour parade where you can find 50-foot ballons, floats, dancers, cheerleaders, performance groups,  clowns, marching bands and, of course, celebrity performers. Here you have a three-minute video of the Macy's 84th Thanksgiving Parade. Enjoy it!

Some of the most popular celebrities worldwide have appeared on the parade and also in some of Macy's TV commercials. Can you recognize someone in this one?

COMPARATIVES

Let's practice some comparisons. Watch the presentation below to review the rules of the comparative in English. Then, look at the examples and finally, make your own sentences  with the prompts given.

A DAY IN THE LIFE OF A STORE

Sainsbury's is the third largest chain of supermarkets in the United Kingdom. It was founded in 1869 and today operates over 1,000 stores and employs around 150,000 people. Let's watch a video to know what happens on a typical day at Sainsbury's. How many of the shops we have already learnt are mentioned in the video?

NAMES OF SHOPS

Here follows a photo-based English lesson covering vocabulary related to shops and shopping. It shows vocabulary for the different shops and the things they sell. The shops are grouped into different categories according to the word pattern they follow. The groups are:

• Shops with 's
• Shops that contain the term "shop"
• Other shops and services you can find in most towns.
• Terms that include the word "store"
• Terms containing the word "market"

Now watch the video and do the activities on it.

FIRST SHOPS

If you watch the following presentation, you will see what the first shops were like. It contains some explanations and pictures that will help you understand how people bought and sold things in the past.